Who Said It?

“(Curiosity without energy or tenacity is a middlebrow trait wherever and in whomever it appears.) Towards his entertainment, no matter how much he wants it to be "significant" and "worthwhile," he will become recalcitrant if the "significance" is not labeled immediately and obviously, and if too many conditioned reflexes are left without appropriate stimuli. What the middlebrow, even more conspicuously than the lowbrow, wants most is to have his expectations filled exactly as he expects to have them filled.”

-Clement Greenberg in his essay "The Plight of Our Culture," June 1953.